Graphic designer and illustrator for start-up company, Na&Ja. Based in Paris, France.
Instagram: @najabox
The brand's product is a gift box you send to your grandparents or older loved ones. Together with a freelance creative consultant, we experimented with an assortment of different color schemes, logo ideas, and visual themes that would represent the brand effectively. We played with the idea of knots representing a close bond and combining the knot and ampersand symbol in the brand logo. I chose a warmer palette of oranges and browns rather than colder blues and greens to represent closeness and bonding between generations. I illustrated logos, sticker ideas, and packaging design proposals to present to the founders of the company.
Once deciding on an appropriate color scheme and settling on the idea of the knot and logo design, I created illustrations, backgrounds, doodles, postcards, and stickers that could be used in the booklet and calendar included in the box, on the box itself, and on the website. I also created gifs of the process of making and opening of the box for site users. Further, the box design was based on the idea of two kites coming together, representing a grandparent and their grandchild, while highlighting the box being sent by a loved one.
Booklet Design
Final Product
The physical final products I designed were the box, the booklet, stickers, calendar and postcards. I designed over 100 illustrations for the booklet which includes games, puzzles, jokes, and journal entries.
